What if everything you were ever told about success was a lie? Not everything, of course. Don’t grab your tin foil hat just yet. But what if some of the beliefs you carry around every day — about money, sales, business, confidence, success, and what you’re capable of — were never actually true? What if they were just stories someone else handed you? And worse… What if you believed them? That’s the dangerous part. Because the biggest lies usually aren’t the ones told by the go

Southwest didn't lose me because they became a bad airline. They lost me because they stopped being Southwest. The things that made them special gradually disappeared. And when a business becomes more like everyone else, customers start treating it like everyone else.