"Practice? We talkin' 'bout practice?" If you're a sports fan, you probably remember Allen Iverson's famous press conference rant. In a span of about 30 seconds, he managed to say the word "practice" so many times it became one of the most quoted sports clips in history. At the time, many people laughed. Today, I think it's one of the greatest business lessons ever recorded.

After years in leadership, I discovered the #1 complaint clients have about agents usually isn’t pricing, negotiation, marketing, or open houses. It’s communication. But here’s the twist: Most agents think they are communicating well. The real issue is they’re communicating in the way they prefer — not the way the client prefers. That’s a massive difference.