Why Postcards Are Still One of the Smartest Marketing Plays in Real Estate Postcards are basically the blue-collar workhorse of real estate marketing. They: cost less than most direct mail pieces, don’t require envelopes, are easy to produce, and can be printed at home for pennies. You can literally print four postcards on one sheet of cardstock and start marketing today without needing a marketing department, a Canva addiction, or a second mortgage. And w

I started my real estate journey in my mid-20's—young, eager, and wildly underqualified… at least on paper. When I first inquired with a real estate office, I asked the broker a simple question: "How much does the average agent earn?" He him-hawed around and never really gave me a straight answer. He mumbled something about how an agent should earn more than a salaried position because there was "more risk." It wasn’t until years later that I fully understood why he dodged t