Now let me be clear — I’m not saying agents should ignore important events or become uninformed. But there’s a massive difference between being informed and being emotionally waterboarded by negativity 24 hours a day. Most headlines are specifically designed to trigger emotion, not improve your life. Meanwhile, top-producing agents are focused on: Building relationships Calling clients Learning skills Taking listings Improving systems Growing market share

When I went on listing appointments, I’d explain the RAS to clients in a simple, entertaining way. I’d tell them: “Now that your home is on the market, you’re going to start hearing people talk about real estate everywhere. At work. At restaurants. In line at Starbucks. Your brain is now tuned into those conversations because real estate suddenly matters to you.” Then I’d add: “And when you hear someone talking about buying or selling, I want you to think of me.” Simple. Memo