

Nacho Average Marketing Plan: How Cinco de Mayo Pop-Bys Turn $1 Gifts Into 6-Figure Relationships (Without Begging for Referrals)
Here’s where most agents mess this up…
They try to do 300+ pop-bys in one weekend and burn out faster than a New Year’s resolution.
Instead, I built a system:
Divide your database into 6 groups
Hit one group per month
Restart every 6 months
Result:👉 Every person gets touched twice a year👉 You stay consistent without losing your sanity👉 Your business becomes predictable
I marketed to my SOI of over 700 people using this approach.


How to Get Started in Real Estate Without a Sphere of Influence
I started my real estate journey in my mid-20's—young, eager, and wildly underqualified… at least on paper. When I first inquired with a real estate office, I asked the broker a simple question: "How much does the average agent earn?" He him-hawed around and never really gave me a straight answer. He mumbled something about how an agent should earn more than a salaried position because there was "more risk." It wasn’t until years later that I fully understood why he dodged t


Fool’s Gold (and Other Shiny Distractions in Real Estate Marketing)
You don’t get paid for being busy. You get paid for outscoring.
So if you want to grow your business:
Do fewer “impressive-looking” activities
Do more income-producing, trackable ones.
Double down on what actually converts.
Your ego might miss the likes…But your bank account won’t.


2026 Is A Third Of The Way Over! Where Do You Stand?
This is your reset. Your third-quarter push. Your “we’re still in this game” moment.
Start tracking your numbers. Even if it’s messy. Even if it’s imperfect.
Just don’t play the game without a scoreboard.





































































































